oink joint

branding

Oink Joint is on a mission to bring the irresistible joy of bacon to everyone. We believe bacon isn’t just food, it’s an experience, a passion, and a way to connect people through crispy, savory goodness. Our goal is to make high-quality, flavorful bacon more accessible and more fun, whether it’s through our dispensaries, creative offerings, or the unique community we’re building. At Oink Joint, we’re not just serving bacon we’re spreading happiness, one sizzle at a time.

The Process

Oink Joint was developed as a collaborative senior project at ECU with a team of talented designers. We worked together to create a unique business concept for our final show, dividing responsibilities to bring the brand to life. My primary focus was on brand identity, where I co-created the logo, type system, and color palette. On my own time, I also developed illustrative visuals, and custom patterns, and designed promotional materials including posters, packaging, and social media assets.

APrIL 25TH 2025 RECEPTION

Oink April 2025 marked our opening reception, and it was such a proud moment for us! We cooked up over 200 bacon samples and curated more than $100 in merch sales at our little pop-up shop. The energy, the hype, the love—it was everything we hoped for. From designing the space to building our brand from scratch, we learned so much about teamwork, creativity, and bringing a vision to life. It was small but mighty, and we're just getting started!